Colavita Balsamic Vinegar Re-brand
I noticed that the balsamic vinegar sitting in my kitchen cabinet had hideous packaging and branding so I decided to have a go at recreating it. Upon doing a little research I found out about the companies long history and roots in Italy and decided to focus on the idea of "The old country"
I wanted the packaging to feel like you picked it up at a local italian farmhouse in the hills along the Almalfi coast. While keeping the logo and color scheme of Colovita and maintaining their brand, I created a design that I would want to pick up off of the shelf at the grocery store.
Original Colavita Packaging